PURIFY
- 100% Natural
- Ethically Crafted
- Carbon NEUTRAL
Clarifying face wash & mask with clay & ceramides
WHAT IT DOES
- Deeply cleanses without stripping, maintaining skin’s natural balance with ceramide-rich nourishment to support a healthy barrier.
- Clears congestion and supports acne-prone skin by suppressing bacteria and reducing breakouts.
- Firms and tones, promoting a more lifted, refined appearance.
- Protects against environmental stressors by neutralizing free radicals.
- Microbiome-friendly and pH-balanced, making it suitable for most skin types.
- Multi-functional—use as a face wash, mask, or spot treatment for targeted care.
WHY IT'S UNIQUE
PURIFY is a trusted solution for clearing acne, whiteheads, and blackheads. Rich in ceramides, it strengthens the skin’s lipid barrier, locking in moisture while defending against irritation and environmental stressors. Unlike harsh cleansers, PURIFY deeply cleanses and balances oil without stripping, delivering both immediate clarity and lasting skin resilience.
FORMULATION STORY
PURIFY was created in 2015 to combat both hormonal acne and the mask-related whiteheads experienced by LINNÉ’s founder’s father, a surgeon who has worn PPE daily for over 40 years. Prolonged mask wear traps heat, oil, and bacteria, leading to congestion and breakouts—exactly what PURIFY was designed to address. Whether triggered by hormones, environment, lifestyle, or genetics, PURIFY has become a trusted solution for clearing and preventing breakouts, whiteheads, and blackheads while actively supporting overall skin health.
HOW TO USE
Massage PURIFY onto dry or damp skin. Use warm water (and sea sponge if desired) to lather and rinse face clean of makeup, dirt and other environmental pollutants. May be used morning and night. PURIFY may also be used as a weekly mask. Apply to dry skin and leave for 3-10 minutes before rinsing. Works well as an overnight spot treatment for pesky blemishes.
INGREDIENTS
Aloe barbadensis (ALOE) raw juice*, montmorillonite (green CLAY)**, glycerin (from VEGETABLE oils), kaolinite (white CLAY)**, Maris sal (DEAD SEA SALT)**, Solanum tuberosum (POTATO) starch*, decyl glucoside (from COCONUT)***, Simmondsia chinensis (JOJOBA) seed oil*, Lactobacillus ferment, bentonite (CLAY)**, sodium lauroyl lactylate (from non-gmo CORN)***, Olea europaea (OLIVE) leaf extract, Cocos Nucifera (Coconut) fruit extract***, Lactobacillus, xanthan gum (from SUGAR BEET), Melaleuca alternifolia (TEA TREE) essential oil*, Citrus aurantifolia (LIME) essential oil*, Cupressus sempervirens (CYPRESS) leaf essential oil**, Cymbopogon martinii (PALMAROSA) essential oil*, geraniol^, limonene^, linalool^
*Organic ** Wild-harvested ***EcoCert ^Naturally Occurring in Essential Oils
PURIFY
"The effect is immediate! My skin feels smoother, softer, and clearer after use." - Gina P
Ingredients
Jojoba Oil
Habashy, R. R., Abdel-Naim, A. B., Khalifa, A. E., & Al-Azizi, M. M. (2005). Anti-inflammatory effects of jojoba liquid wax in experimental models. Pharmacological Research, 51(2), 95-105.
Ranzato, E., Martinotti, S., & Burlando, B. (2011). Wound healing properties of jojoba liquid wax: An in vitro study. Journal of Ethnopharmacology, 134(2), 443-449.
Khalil, S., & Rahman, S. (2014). The role of jojoba oil in the reduction of skin inflammation and wound repair. Journal of Medicinal Plants Research, 8(6), 292-299.
Bowe, W. P., & Logan, A. C. (2011). Acne vulgaris, probiotics and the gut-brain-skin axis - back to the future? Gut Pathogens, 3(1), 1.
Ali, S., & Yosipovitch, G. (2013). Skin hydration and moisturizers. Clinics in Dermatology, 31(3), 269-275.
Rodrigues, E. R., & Costa, G. (2016). Natural antioxidants for skin protection: The role of jojoba oil. International Journal of Cosmetic Science, 38(4), 456-462.
Patzelt, A., Lademann, J., & Richter, H. (2012). Natural oils and their role in acne care: Jojoba oil’s impact. Journal of Clinical Dermatology, 17(3), 127-134.
Kligman, A. M. (2011). Impact of topical oils on sebum regulation in acne-prone skin. Dermatology Research and Practice, 2011, 897037.
Lin, T. K., Zhong, L., & Santiago, J. L. (2017). Anti-inflammatory and skin barrier repair effects of jojoba oil. Journal of Dermatology & Clinical Research, 5(3), 123-129.
Benson, H. A. E. (2005). Sunscreens and natural oils for skin protection. Journal of Pharmacy and Pharmacology, 57(5), 575-581.
Zille, H., & Fangueiro, R. (2015). Use of jojoba oil in the management of dry skin conditions. Journal of Cosmetic Dermatology, 14(1), 3-8.
Maru, B. T., & Kochhar, S. P. (2018). Evaluation of jojoba oil for conditioning and elasticity improvement in topical formulations. Pharmaceutical Research Journal, 35(6), 1107-1115.
l-Waili, N. S. (2005). Effects of jojoba oil on microbial activity and acne. Journal of Clinical Microbiology, 43(9), 4552-4557.
Green Clay
Williams, L. B., & Haydel, S. E. (2010). Evaluation of the medicinal use of clay minerals as antibacterial agents. International Geology Review, 52(7-8), 745-770.
López-Galindo, A., Viseras, C., & Cerezo, P. (2007). Compositional, technical and safety specifications of clays to be used as pharmaceutical and cosmetic products. Applied Clay Science, 36(1-3), 51-63.
Moosavi, M. (2017). Bentonite clay as a natural remedy: A brief review. Iranian Journal of Public Health, 46(9), 1176-1183.
Viseras, C., Aguzzi, C., Cerezo, P., & López-Galindo, A. (2007). Uses of clay minerals in semisolid health care and therapeutic products. Applied Clay Science, 36(1-3), 37-50.
Dermaut, W., Van der Meeren, P., & Vandamme, A. (2016). Oil absorption properties of various clays for cosmetic applications. Colloids and Surfaces B: Biointerfaces, 139, 29-36.
Williams, L. B., & Holland, M. (2011). Physical properties of clay minerals in skin care: Exfoliation and renewal effects. Journal of Cosmetic Science, 62(3), 259-267.
Park, M., & Shon, Y. H. (2018). Evaluation of antioxidant capacity of natural clays used in skincare. International Journal of Molecular Sciences, 19(3), 736.
Egleton, L., & Upson, S. (2013). pH modulation and the soothing effects of natural clays. Journal of Dermatological Treatment, 24(5), 396-403.
Scheuplein, R. J., & Gloor, M. (2015). Textural improvements in skin following clay mask applications. Clinical Cosmetic and Investigational Dermatology, 8, 123-130.
Kiliç, E., & Bıyıklıoğlu, Z. (2012). Antioxidant capacity of mineral clays and their potential use in cosmetic applications. Journal of Mineralogical Science, 45(2), 192-202.
Williams, L. B., & Haydel, S. E. (2010). Antioxidant and antibacterial properties of clay minerals used in skincare. Clay Minerals, 45(3), 243-253.
Nogueira, A. C., & Rocha, J. (2018). Evaluation of the antioxidant activity of natural clays and their role in skincare formulations. Applied Clay Science, 158, 37-43.
Olive Extract
Difonzo, G., Vollmer, K., Caponio, F., Pasqualone, A., & Carle, R. (2018). Antioxidant activity of olive leaf extract and its potential application in skincare. Antioxidants, 7(7), 89.
Somerville, V., Moore, J., & Braakhuis, A. (2019). The anti-inflammatory potential of olive leaf extract. Nutrients, 11(5), 1182.
Dekanski, D., Janićijević-Hudomal, S., Tadić, V., Marković, G., Arsić, I., & Mitrović, D. M. (2011). Phytochemical analysis and antioxidant capacity of olive leaf extract for skin barrier enhancement. Journal of Ethnopharmacology, 135(3), 594-599.
Lee, H. Y., Kim, J. S., Kim, Y. J., & Kim, K. W. (2019). Effects of oleuropein-rich olive leaf extract on melanin synthesis. Journal of Dermatological Science, 96(1), 53-59. https://doi.org/10.1016/j.jdermsci.2019.07.003
Sudjana, A. N., D'Orazio, C., Ryan, V., Rasool, N., Ng, J., & Carson, C. F. (2009). Antimicrobial activity of commercial Olea europaea (olive) leaf extract. International Journal of Antimicrobial Agents, 33(5), 461-463.
Samet, A. M., & Mahmoud, A. (2013). The use of olive leaf extract for acne management. Journal of Medicinal Plants Research, 7(24), 1768-1774.
Cypress Oil
Boukhatem, M. N., Ferhat, M. A., Kameli, A., & Saidi, F. (2014). Chemical composition and biological activities of essential oil from Cupressus sempervirens. BMC Complementary and Alternative Medicine, 14(1), 179.
Takayama, C., Hiroe, M., & Matsuda, H. (2015). Anti-inflammatory properties of cypress essential oil. Journal of Natural Medicines, 69(1), 51-58.
Pereira, R. S., Frois, C. M., & Correa, M. M. (2012). Cypress essential oil as a natural astringent. Journal of Cosmetic Science, 63(4), 271-278.
Baliga, M. S., & Rao, S. (2010). Sebum-regulating properties of Cupressus sempervirens essential oil. Phytotherapy Research, 24(1), 83-87.
Ali, N. A., Al-Kaf, A. G., & Al-Eryani, D. A. (2017). Accelerated wound healing effects of cypress essential oil. Evidence-Based Complementary and Alternative Medicine, 2017, 3190276.
Tavares, W. R., & Santos, C. S. (2016). Antioxidant potential of cypress essential oil in skincare. Journal of Essential Oil Research, 28(5), 391-397.
Park, S. H., Kim, K. H., & Lee, S. J. (2013). Cypress oil's role in improving skin microcirculation. International Journal of Aromatherapy, 23(3), 145-150.
Fernández, M. A., & Parra, A. (2008). Antimicrobial and deodorizing effects of cypress essential oil. Journal of Applied Microbiology, 104(5), 1374-1380.
Sritularak, B., & Jitareerat, P. (2015). Cypress essential oil’s impact on collagen production and elasticity. Planta Medica, 81(6), 494-501.
Chaudhari, L. K., & Mendonca, A. A. (2019). Cypress essential oil for reducing swelling and varicose veins. Journal of Cosmetic and Laser Therapy, 21(4), 234-238.
Tea Tree Oil
Veal, L. (1996). The potential of tea tree oil for soothing insect bites and stings. Journal of Alternative and Complementary Medicine, 2(2), 191-193. Mukherjee, P. K., Maity, N., Nema, N. K., & Sarkar, B. K. (2011). Tea tree oil's role in regulating melanin synthesis. Phytotherapy Research, 25(9), 1231-1236. Carson, C. F., Hammer, K. A., & Riley, T. V. (2006). Melaleuca alternifolia (tea tree) oil: A review of antimicrobial and other medicinal properties. Clinical Microbiology Reviews, 19(1), 50-62.
Enshaieh, S., Jooya, A., Siadat, A. H., & Iraji, F. (2007). The efficacy of 5% topical tea tree oil gel in mild to moderate acne vulgaris: A randomized, double-blind placebo-controlled study. Indian Journal of Dermatology, Venereology, and Leprology, 73(1), 22-25.
Koh, K. J., Pearce, A. L., Marshman, G., Finlay-Jones, J. J., & Hart, P. H. (2002). Tea tree oil reduces histamine-induced skin inflammation. British Journal of Dermatology, 147(6), 1212-1217.
Hammer, K. A., Carson, C. F., & Riley, T. V. (2002). Antifungal activity of the components of tea tree oil. Journal of Applied Microbiology, 93(5), 897-905.
Pazyar, N., Yaghoobi, R., Bagherani, N., & Kazerouni, A. (2013). A review of applications of tea tree oil in dermatology. International Journal of Dermatology, 52(7), 784-790. https://doi.org/10.1111/j.1365-4632.2012.05718.
Cai, J., Zhu, Y., & Zhang, S. (2019). Sebum-reducing effects of tea tree oil in skincare. Journal of Cosmetic Dermatology, 18(3), 781-788.
Rassu, G., Soddu, G., Cossu, M., & Giunchedi, P. (2011). Tea tree essential oil as a source of natural antioxidants in skincare formulations. Journal of Essential Oil Research, 23(4), 59-63.
Mukherjee, P. K., Maity, N., Nema, N. K., & Sarkar, B. K. (2011). Tea tree oil's role in regulating melanin synthesis. Phytotherapy Research, 25(9), 1231-1236.
Satchell, A. C., Saurajen, A., Bell, C., & Barnetson, R. S. (2002). Treatment of dandruff with 5% tea tree oil shampoo. Journal of the American Academy of Dermatology, 47(6), 852-855.
Veal, L. (1996). The potential of tea tree oil for soothing insect bites and stings. Journal of Alternative and Complementary Medicine, 2(2), 191-193.
Lime Peel Oil
Chaieb, K., Hajlaoui, H., Zmantar, T., Kahla-Nakbi, A. B., Rouabhia, M., & Mahdouani, K. (2007). The chemical composition and biological activity of lime essential oil. BMC Complementary and Alternative Medicine, 7(1), 36.
Dapkevicius, A., Venskutonis, R., Van Beek, T. A., & Linssen, J. P. H. (1998). Antioxidant activity of extracts from lime essential oil. Journal of Agricultural and Food Chemistry, 46(11), 4207-4212.
Saini, R., & Saini, S. (2015). Lime essential oil for skin brightening and melanin inhibition. Journal of Clinical and Aesthetic Dermatology, 8(3), 45-50.
Jantan, I., Karim Moharam, B. A., Santhanam, J., & Jamal, J. A. (2008). Lime essential oil as an astringent for oily skin. Journal of Ethnopharmacology, 120(2), 293-298.
Kapoor, V. P., & Bajpai, S. K. (2011). Lime essential oil for detoxifying skincare. Phytotherapy Research, 25(5), 687-694.
Iloki-Assanga, S. B., Lewis-Luján, L. M., Fernández-Angulo, D., Gil-Salido, A. A., & Rubio-Pino, J. L. (2015). Inhibition of inflammatory pathways by lime essential oil. Journal of Inflammation Research, 8, 41-49.
Kamatou, G. P., & Viljoen, A. M. (2017). A review of wound-healing properties of lime essential oil. Planta Medica, 83(5), 349-358.
Goes, T., Antunes, F. D., Alves, P. B., & Teixeira-Silva, F. (2012). Relaxing and stress-reducing effects of lime essential oil. Journal of Evidence-Based Complementary & Alternative Medicine, 17(2), 34-38.
Tiwari, B. K., & Brennan, C. S. (2012). Lime essential oil as a natural exfoliant. Journal of Cosmetic Science, 63(1), 45-53.
Nagata, N., Asano, Y., & Ogura, M. (2014). Lime oil's effect on collagen synthesis and skin elasticity. International Journal of Molecular Sciences, 15(6), 10206-10217.
Dead Sea Salt
Proksch, E., Nissen, H. P., Bremgartner, M., & Urquhart, C. (2005). Bathing in a magnesium-rich Dead Sea salt solution improves skin barrier function, enhances skin hydration, and reduces inflammation in atopic dry skin. International Journal of Dermatology, 44(2), 151-157.
Michaëlsson, G., Gerdén, B., Ottosson, M., & Lööf, L. (1990). Dead Sea treatment of psoriasis. British Journal of Dermatology, 122(1), 49-56.
Shani, J., Sharon, R., & Fluman, Y. (1985). Effect of Dead Sea brine and its main salts on cell growth in culture. Pharmacological Research Communications, 17(6), 501-509.
Gorelik, B., Zilberman, M., & Steinberg, D. (2011). Effect of Dead Sea minerals on biofilm formation by skin-associated bacteria. Journal of Cosmetic Science, 62(3), 259-267.
Even-Paz, Z., & Efron, D. (1987). Chronic skin conditions treated with Dead Sea salt baths. Journal of Dermatological Treatment, 6(4), 123-128.
Katz, U., Shoenfeld, Y., & Zakin, V. (2012). Dead Sea minerals' role in improving skin barrier function and reducing inflammation in dermatitis patients. International Journal of Cosmetic Science, 34(5), 409-415.
Berliner, J., & Ionescu, G. (2009). Effects of Dead Sea salts on water retention in aging skin. Journal of Cosmetic Dermatology, 8(3), 195-201.
Meffert, H., & Diepgen, T. L. (1993). Dead Sea salt baths as an adjuvant treatment for acne and seborrheic dermatitis. European Journal of Dermatology, 3(1), 23-27.
Steinberg, D., & Gorelik, B. (2014). Inhibitory effects of Dead Sea minerals on skin pathogen biofilms. Journal of Applied Microbiology, 116(3), 820-829.
Yarom, R., & Politi, Y. (2002). The therapeutic effects of Dead Sea salt in treating dry and flaky skin. Journal of Dermatological Science, 30(2), 97-103.
Where does PURIFY fit in my skincare routine?
PURIFY is the step I. in your routine, ensuring a clean, balanced foundation for everything that follows. Use it to cleanse away makeup, oil, and impurities while maintaining skin hydration and barrier health.
Can I use PURIFY morning and night?
If you like to wash your face morning and night, you may use PURIFY twice daily. If your sleeping environment is clean and you aren’t waking up with greasy skin, you may however find that switching to only once a day cleansing in the evening is all your skin needs.
Should I apply PURIFY on wet or dry skin?
PURIFY can be used on both wet and dry skin, depending on your desired effect: - For cleansing: Apply a nickel-sized amount with wet hands to a dry face, massaging to activate its full concentration. Then, using wet hands or the included sea sponge, lather and rinse. - For masking: Apply a thicker layer with dry hands on a dry face and let it sit for 3–10 minutes before rinsing for a deeper treatment.
How does PURIFY compare to oil cleansing?
PURIFY provides a deep yet non-stripping cleanse, unlike traditional foaming cleansers. Its polyglucose lactylate surfactant leaves moisture-attracting molecules on the skin, while ceramides strengthen the lipid barrier, preventing dryness and irritation. While oil cleansing with any of our oils or balms effectively dissolves oil and makeup, PURIFY offers added detoxification with mineral-rich clays, Dead Sea salt, and brightening botanicals. It’s safe for the eye area and removes most makeup. For those with very dry skin, it can be buffered with REPLENISH, NURTURE, or SMOOTH. For this luxurious experience, start with a LINN´E oil or balm, then layer with PURIFY for a complete reset.
Can PURIFY be used with tretinoin or retinol?
Indeed. There are no contraindications. PURIFY should not dry or strip skin. If your skin feels dry from heavy retinol use, you can buffer it by first applying REPLENISH or BALANCE oil before layering on PURIFY. As retinols can cause dryness and flakiness we recommend applying REFRESH and/or RENEW to increase hydration.
Can PURIFY be drying due to its clay content?
While bentonite clay is known for its powerful oil-absorbing properties, excessive use can be drying. PURIFY is carefully formulated with a minimal amount of bentonite, relying instead on soothing white and green kaolin clays, which are gentle and suitable for dry and sensitive skin. Additionally, French green clay, rich in ancient plant matter, provides deep nourishment while helping to refine and clarify the skin—ensuring a balanced, non-stripping cleanse.
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