While most cleansers are shadowed by treatment products such as masks and serums, PURIFY is a skin-transforming hero product that has become essential to countless skincare routines. Highly cleansing, pH balanced, micro-biome friendly, PURIFY effectively cleanses the skin without drying or stripping. Supported by ingredients that are known to neutralize free radicals, tone sagging skin, suppress bacteria and prevent and aid skin imbalances such as rashes, rosacea and acne, this multi-functional product is a must-have.
4 oz. | 120 ml.
Decyl Glucoside and Sodium Lauroyl Lactylate: combine to create an ultra mild surfactant blend that gently cleanses while moisturizing the skin. When clinically tested, it was shown that small amounts of sugar derived lactylate lay behind (still performing their moisturizing functions) after six weeks of wear and wash.
Jojoba Oil: helps to remove make-up and other large molecules. Composed of 96% ceramides it helps support the skin’s lipid barrier, locking in moisture and protecting the skin from irritation and environmental damage.
French Green Clay: has a unique molecular structure that lends itself perfectly to our PURIFY face wash. While most impurities on the face are positively charged, the clay’s molecules possess a negative electrical charge, and therefore can attach to these toxins, thus drawing out impurities from the skin, and leaving it fresh, clean, and radiant. It is extremely useful in neutralizing free radicals, and as such, can help protect cells and slow down the skin’s aging process. This clay also contains many vital minerals, such as calcium, potassium, silicon, copper, aluminum, magnesium, silica, zinc, and phosphorus, as well as decomposed plant material, which have a nourishing effect on the skin. It is able to absorb excess oils, thus benefiting oily, clogged, or acne prone skin, yet it is mild enough for all skin types. Green and and soothing white clay both increase skin elasticity, aid cellular renewal, reduce inflammation related to acne, and soften dry, rough skin.
Dead Sea Salt: mineral rich and known to prevent and soothe multiple skin conditions such as psoriasis, acne, hives and rashes.
Olive Leaf Extract: provides antioxidant, anti-inflammatory and antimicrobial activity. Known to promote wound healing due to a rich content of secoiridoid polyphenols.
Tea Tree Essential oil: serves to protect against bacteria and fungi while cleansing pores and fortifying the immune system.
Lime Essential Oil: tones muscles, tissues and skin to retain youthfulness and prevent premature aging. Lime is also an effective aid in the management of acne, oily skin and insect bites.
Cypress Essential Oil: contains astringent, antiseptic, antispasmodic and deodorant constituents that when applied topically improve cellulitis and poor circulation, tones sagging skin and calms ruddiness.
AROMA: Lime, Cypress and Tea Tree: Bright, citrus and green woods.
Aloe barbadensis (ALOE) raw juice*, montmorillonite (green CLAY)**, glycerin (from VEGETABLE oils), kaolinite (white CLAY)**, Maris sal (DEAD SEA SALT)**, Solanum tuberosum (POTATO) starch*, decyl glucoside (from COCONUT)***, sodium lauroyl lactylate (from non-gmo CORN)***, bentonite (CLAY)**, Simmondsia chinensis (JOJOBA) seed oil*, leuconostoc ferment filtrate (from RADISH)***, bentonite (CLAY)**, Olea europaea (OLIVE) leaf powder*, xanthan gum (from SUGAR BEET), Melaleuca alternifolia (TEA TREE) essential oil*, Citrus aurantifolia (LIME) essential oil*, Cupressus sempervirens (CYPRESS) leaf essential oil**, Cymbopogon martinii (PALMAROSA) essential oil**
*Organic ** Wild-harvested ***EcoCert
99% Certified Organic or Wild-harvested
Is PURIFY drying? How does it compare to oil cleansing?
It should not be thanks to our polyglucose lactylate cleansing agent that is non-stripping and non-drying. In fact this ingredient leaves lactylates on the skin that draw moisture from the atmosphere. Furthermore this product uses a healthy dose of jojoba oil, which is composed almost entirely of ceramides. Ceramides support the skin’s lipid barrier, locking in moisture and protecting the skin from irritation and environmental damage. Even as PURIFY works to cleanse the skin and regulate oil production, it fortifies the skin’s lipid barrier creating an effect that is both immediate and cumulative. PURIFY is safe for the eye area and easily removes most makeup but oil cleansing with SMOOTH balm does feel wonderful if you like a double cleanse. While oil cleansing is wonderful at dissolving oil and helping to remove large debris, PURIFY has the added benefit of three types of mineral-rich clay and dead sea salt, hydrating olive leaf and glycerin, brightening potato starch and other skin supportive ingredients.
Is PURIFY a good cleanser for mature skin?
Yes, PURIFY contains ingredients known to improve circulation, tone facial tissue neutralize free radicals, preserve the skin’s lipid barrier and microbiome, and of which are fundamental to keeping skin looking and feeling youthful.
Is PURIFY a good cleanser for acne prone skin?
PURIFY was developed in 2015 to treat and prevent the founder’s sister’s hormonal acne and surgeon-father’s mask-related whiteheads. It has since helped countless individuals clear their skin of acne, whiteheads and blackheads. Read our reviews below to hear some of these testimonials.
Can you use PURIFY morning and night?
If you like to wash your face morning and night, you may use PURIFY twice daily. If your sleeping environment is clean and you aren’t waking up with greasy skin, you may however find that switching to only once a day cleansing in the evening is all your skin needs.
How many days a week should you mask with PURIFY?
Depending on your skin type 1-2 days should be sufficient. If you are trying to clear acne, you can leave PURIFY on nightly as a mask for a few minutes before adding water to lather and rinse. If you are using PURIFY to maintain clear skin, once a week for 10-15 minutes is recommended
Should you apply PURIFY on wet or dry skin?
PURIFY can be used on both wet and dry skin. We recommend applying it with wet hands to a dry face. Massage in the product to allow it to be experienced at full concentration. Then using your wet hands or the wet sea sponge included, start to lather the product and rinse off. For cleansing we recommend a dime-sized amount. A little goes a long way but use as much as you like - sometimes it’s nice to apply it thick as a mask, even if you only have a few minutes to let it sit.
How much PURIFY should I use?
For daily cleansing, a dime sized dollop should do the trick. We recommend applying it with wet hands on to a dry face. Massage in the product to allow it to be experienced at full concentration. If you are using it as a face mask you may enjoy a thicker application applied to dry skin with dry hands.
Can PURIFY be used with tretinoin or retinol?
Indeed. There are no contraindications. PURIFY should not dry or strip skin. If your skin feels dry from heavy retinol use, we recommend applying REFRESH and/or RENEW for increased hydration. Or swap out your retinol for RENEW.
Because it contains clay, is PURIFY stripping to the skin?
Clays, bentonite in particular can be very effective at absorbing oil and impurities. In excess clay can dry out the skin. We use a very minimal amount of bentonite and rely more on soothing white and green kaolin, which are both appropriate for dry and sensitive skin. French green clay has the added benefit of a millennia of decayed plant matter, adding another level of skin nutriment.
Where is PURIFY in the order of products?
Skincare starts with clean skin and PURIFY is the first step in facial care. LINNÉ products are marked with Roman Numerals as a nod to our namesake, the botanist Carl Von LINNÉ who laid the foundations for the taxonomical classification system. We borrowed this system to create our easy step protocol. All cleansers are Step I.