The ATACAMA is a desert plateau in South America covering a 1,000 km strip of land along the Pacific coast. It is the driest desert on earth and receives less than 1mm of rainfall per year. Some parts of the desert have no recorded rainfall at all! It’s recognized for its beautiful pink sands and vibrant sunsets. We thought it to be the perfect inspiration for our dusty-pink, nude NOURISH lip balm and hope you will agree.