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OUR APPROACH TO FORMULATION

Our formulation process is at the intersection of intuition and evidence. The exercise usually begins by recognizing an individual or collective need. After this emotional start, intense research begins. Ingredients are tested, formulas are calculated. The next phase is sensorial and subjective. How is the texture and smell? How does it make me feel? Then more objective questions emerge: does it meet our goals, how does the skin feel and look? Does it offer our community something unique? We iterate and refine until we have a product that is hardworking yet gentle, special yet accessible. Needless to say it’s a labor of love, passion and great care.

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JADE ROLLER ORIGINS

As we recently launched our new white jade and black obsidian face roller we want to shed light on the history of this beautiful, harmonizing, and effective facial tool. The origin of the jade roller lies within the ancient Chinese culture, where jade was once known as the stone of heaven. For centuries the naturally cool properties of jade were used within Chinese beauty rituals. Beyond its physical ability to soothe the skin and relieve muscle tension, the jade facial roller was known to have mystical powers. The jade stone itself is said to represent healing and protection and promote qualities such as peace and balance - both intrinsic qualities for a healthy body.Restoring balance seems to be the top line...

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FRENCH GREEN CLAY

French green clay has a unique molecular structure that lends itself perfectly to our PURIFY face wash. While most impurities on the face are positively charged, the clay’s molecules possess a negative electrical charge, and therefore can attach to these toxins, thus drawing out impurities from the skin, and leaving it fresh, clean, and radiant. French green clay is also incredibly useful in neutralizing free radicals, and as such, it can help protect cells and slow down the skin’s aging process. It is even known to neutralize cell phone radiation.French green clay also contains many vital minerals, such as calcium, potassium, silicon, copper, aluminum, magnesium, silica, zinc, and phosphorus, as well as decomposed plant material, all which have a nourishing...

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SEA ENERGY

The ocean is a great source of energy steaming with activity and abundance. In an attempt to capture some of its healing life force we have created ACTIVATE exfoliating body wash. This multipurpose body wash/mask utilizes wild-harvested marine plant-life and Dead Sea salts to provide the skin with a host of vital compounds not found in terrestrial ingredients. The knotted kelp found in ACTIVATE alone supplies 14 vitamins, 16 amino acids, peptides, proteins, fatty acids, polysaccharides, vitamins, minerals, antioxidants, and an endless number of unique marine-based compounds. These work in synergy with each other to soothe irritation, aid in cellular renewal, and eliminate impurities from the body. Meanwhile, Dead Sea salt provides an unparalleled concentration of beneficial minerals known to prevent and...

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SMALL BATCH SKINCARE

LINNÉ is small batch skincare. That means we stock ingredients and prepare inventory regularly and to reflect need. This ensures fresh, efficacious products, batch after batch. Our tried and true formulas do not change, but because we use only natural ingredients, occasionally, variability of ingredients can produce variations in final product color and texture. Despite these physical differences, material data sheets that accompany each ingredient lot ensures that the active elements are potent and are consistent with our target range.  We are working to prevent deviation on a grand scale but we ask that you perceive these differences positively. They only indicate that your skincare is made from living, shifting organisms and blended freshly to support vitality and efficacy.

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