OUR APPROACH TO FORMULATION

by Sophia Friedman
Our formulation process is at the intersection of intuition and evidence. The exercise usually begins by recognizing an individual or collective need. After this emotional start, intense research begins. Ingredients are tested, formulas are calculated. The next phase is sensorial and subjective. How is the texture and smell? How does it make me feel? Then more objective questions emerge: does it meet our goals, how does the skin feel and look? Does it offer our community something unique? We iterate and refine until we have a product that is hard working yet gentle, special yet accessible. Needless to say it’s a labor of love, passion and great care.

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