French green clay has a unique molecular structure that lends itself perfectly to our PURIFY face wash. While most impurities on the face are positively charged, the clay’s molecules possess a negative electrical charge, and therefore can attach to these toxins, thus drawing out impurities from the skin, and leaving it fresh, clean, and radiant. French green clay is also incredibly useful in neutralizing free radicals, and as such, it can help protect cells and slow down the skin’s aging process. It is even known to neutralize cell phone radiation.
French green clay also contains many vital minerals, such as calcium, potassium, silicon, copper, aluminum, magnesium, silica, zinc, and phosphorus, as well as decomposed plant material, all which have a nourishing effect on the skin. It is able to absorb excess oils, thus benefiting oily, clogged, or acne prone skin, yet it is mild enough for all skin types. The high mineral content and detoxifying, exfoliating, and clarifying properties allow it to tighten pores, tone the skin, aid cellular renewal, reduce inflammation related to acne, and soften dry, rough skin. When combined with the other clarifying, soothing, toning and brightening ingredients in PURIFY it allows this best-selling cleanser to serve all skin types all year round. Worried that it might be too much for your chronically dry skin? Use it only once weekly as a cleanser or as a treatment mask to reset the skin and follow immediately with REFRESH, RENEW and either REPAIR or BALANCE.