LINNÉ is an ethically crafted skincare line formulated exclusively from superlatively sourced plants and minerals. Our hard-working yet gentle products effectively address a range of skin concerns, including but not limited to acne, dehydration, inflammation, hyperpigmentation, sensitivity and premature aging.
LINNÉ products are effective due to our unique, biocompatible formulas and use of high quality, fresh ingredients. To ensure optimal results, our products are made in small batches that include use by dates. We use organic and sustainably wild-harvested ingredients and have a particular affinity for the adaptogenic defense mechanisms that native plants provide.
Our nutrient-dense products are made exclusively from plants and minerals that are safe, non-toxic, responsibly sourced and never tested on animals. We buy from reputable sources that champion environmental health and worker welfare and we evaluate each ingredient for environmental and biological contaminants. At LINNÉ, we promote the use of plants grown in their original habitat/geographical distribution and our ingredient choices aim to support species diversity, environmental preservation and ethnobotanical continuity.
A roman numeral accompanies each product to suggest a simple way to build your skincare routine. We recommend you start with step (I.) - our face and body washes – and work your way to step (VII.) – our nourishing barrier cream with UV, pollution and blue-light defense. Because we create “skin food” to optimize cellular function and bring balance to all skin types, many of our products are multifunctional and can be used in different ways throughout your routine and as seasons change. This reflects our commitment to crafting comprehensive formulas to create a hardworking routine using fewer products. Visit our LINNÉ JOURNAL to learn more about best practices and customizing your unique routine. We also offer a CUSTOM CONSULTATION with our founder, and our customer care team welcomes questions of all sorts - please be in touch! firstname.lastname@example.org
As greenwashing becomes ubiquitous, it has become increasingly imperative for formulators and brands to source considerately and responsibly. It goes without saying that we do not include silicones, parabens, phalates, artificial fragrance, PEG products, T.E.A., D.E.A., B.H.A., synthetic colors, hydroquinone, formaldehyde, lauryl sulphate, triclosan, boric acid or lead. To learn more about these ingredients visit the Environmental Working Group database. Additionally, we aim to be transparent in our pricing and have fewer “hidden costs” that negatively impact the planet and its people. Our product price reflects the value of our premium ingredients and packaging, our sustainability efforts and support of livable wages.
Our brand mission extends well beyond providing clean products for healthy glowing skin. We are proud members of 1% of the Planet and we commit far more than 1% of our total revenue to support regenerative agriculture projects worldwide. We are Carbon Neutral certified by Native Climate Projects, which includes our shipping footprint. We are certified plastic negative. All LINNÉ purchases contribute funds to the Southern Plains Land Trust which is dedicated to increasing carbon sequestration through the preservation of grasslands, ecosystem and wildlife.
Our veggie-ink printed boxes are made from recycled and forest stewardship council certified paper that can easily be recycled or composted. We use clear, recyclable glass and bio-resin tubes made from sugarcane. The raw sugarcane is third party verified to meet our requirements for responsible agriculture and the growing of the sugarcane itself will sequester 3x as much carbon as it will take to produce our bottles - thus yielding a carbon negative result - a 5x improvement from fossil fuels! Given that we still use plastic, LINNÉ contributes to funding the removal and recycling of TWICE as much plastic waste from nature as we use in our packaging, which earns us a Plastic Negative Certification through rePurpose.
THE LINNÉ WAY.
Our namesake, the famed 18th century Swedish botanist, professor and physician, Carl Von Linné, was a plant enthusiast and lover of planet earth. As an ethnobotanist he studied and honored the way other cultures incorporated plants into their culinary and medical practices. He was a creative thinker and creator, dedicated to learning, healing and wellness. He opened his classroom to all who wanted to learn with him, beyond those enrolled at the university where he taught.
Linné is most known for his establishment of binomial nomenclature and for laying the foundations for our modern system of plant taxonomy. He created these systems to create a universal language so that physicians the world over could share their botanical knowledge for medicinal purposes. It is our goal at LINNÉ Botanicals to continue this exchange of information to both educate and empower our community.