The “State of the Air” 2022 report found that despite decades of progress on cleaning up sources of air pollution, more than 40% of Americans—over 137 million people—are living in places with unhealthy levels of particle pollution.* This coupled with debris, makeup, sunscreen and good ol’ fashion dirt add up to a heavy load on our largest organ. 

That is why every good skincare routine must begin with a great cleanser. Enter PURIFY face wash, the only clay cleanser you will ever need. PURIFY utilizes 3 types of clay, namely French Green Clay. 

French Green Clay’s unique molecular structure gives it extremely powerful detoxifying capabilities — while most impurities on the face are positively charged, the clay’s molecules possess a negative electrical charge, and therefore can attach to these toxins, thus drawing out impurities from the skin, and leaving it fresh, clean, and radiant. French Green Clay is also extremely useful in neutralizing free radicals, and as such, can help protect cells and slow down the skin’s aging process. 

French Green Clay also contains many vital minerals, such as calcium, potassium, silicon, copper, aluminum, magnesium, silica, zinc, and phosphorus, as well as decomposed plant material, which have a nourishing effect on the skin. French Green Clay’s high mineral content and detoxifying, exfoliating, and clarifying properties allow it to tighten pores, tone the skin, aid cellular renewal, reduce inflammation related to acne, and soften dry, rough skin. 

Without drying or stripping the skin it is able to absorb excess oils, thus benefitting oily, clogged, or acne prone skin. It can also help in the treatment of cuts, bruises, insect bites, stings, and minor burns.