“By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups. In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo.

Leaping Bunny is a non-profit organization, supporting a global campaign to end animal testing. Leaping Bunny works with companies to help make shopping for animal-friendly products easier and more trustworthy. The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. The Logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world.

The Leaping Bunny Program offers not just a list, but a Standard—the only Standard that guarantees a product to be free of new animal testing. While many ingredients have been tested on animals in the past, the Standard is designed to prevent future animal testing and eventually drive animal testing out of the industry completely. In addition, the Leaping Bunny Standard is internationally recognized. Formed from the nation's largest animal protection groups, the CCIC also partners with animal protection groups in Canada and Europe.”

From our inception LINNÉ has been a cruelty-free brand. We are thrilled to announce that we are now officially Leaping Bunny certified.

ZERO animal testing is conducted in the creation of our products and their ingredients. They nevertheless undergo rigorous testing but we reserve this task exclusively for willing friends, family and LINNÉ loyalists.

If you are interested in being a part of our sunscreen testing group, do send us a line. We truly value your feedback.

For more information visit www.leapingbunny.org

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